Unlock The Full Potential Of Your Email Marketing With Expert Insights.

THE ROADMAP

An In-Depth Audit and Tailored Roadmap to Revolutionise Your Email Efforts.

Your Retention revolution starts here

More emails won't fix a flawed foundation. An audit reveals the cracks so your strategy stands strong.

Sometimes, you and your team just need some expert guidance.

As experts in creating and optimising email marketing strategies for purpose-driven e-commerce brands, we understand the challenges you face in creating and maintaining a robust customer retention rate. The first of these challenges is often the lack of specialist strategic expertise in-house to recognise growth opportunities and develop a customised strategic plan for improving conversions and retention through your email marketing efforts, prioritised by the impact on ROI.

Maybe you can relate?

✹ You feel overwhelmed by email marketing and don’t know where to start when it comes to prioritising your optimisation efforts for maximum ROI.

✹ Despite growing your email list, your engagement rates and sales are stagnating.

✹ You’re pouring resources into setting up flows and sending frequent campaigns, but conversions are not meeting expectations.

✹ You lack the in-depth analytical and strategic knowledge to pinpoint why your approach is failing.

✹ Your emails seem to vanish in the digital void, with deliverability issues increasing.

The Roadmap can help you:

✓ Gain expert clarity on what's working and what isn't

✓ Discover exactly where to optimise to boost your revenue

✓ Discover which new flows you should implement

✓ Discover how to fix your deliverability issues and stay out of the spam folder

✓ Identify untapped segments of your audience and how to engage them

✓ Learn focused strategies to enhance the profitability of your email flows and campaigns

✓ Gain a detailed, data-backed roadmap that supports your email marketing decisions and guides future investments

The
Details

Stop gambling with your email strategy. Adopt a plan that delivers predictable results.

The Roadmap

PINPOINT EXACTLY WHAT’S WORKING, WHAT ISN’T, AND WHERE YOUR BIGGEST OPPORTUNITIES LIE.

With tailored strategic guidance, you'll transform your approach to email marketing, ensuring every effort is prioritised by ROI and tailored to your unique brand strengths.

  • ✺ Strategic Roadmap & Action Plan

    ✺ 90-Minute Strategic Presentation Call

    ✺ Best Practice Flow Outlines for Up to 8 Key Automation Flows

    ✺ Deliverability Rescue Plan (if applicable)

    ✺ Best Practice Segmentation Creation

    ✺ Best Practice Design Guidelines

  • This service is perfect if:

    ✺ You're an established purpose-driven DTC lifestyle brand.

    ✺ You're using Klaviyo & Shopify.

    ✺ You've got at least 90 days' worth of data available in your Klaviyo account.

    ✺ You lack in-house strategic and technical email marketing knowledge.

    ✺ You value and understand the importance of data in driving marketing decisions.

  • £2,225+VAT

The
Process

Unlock Email Excellence With A Custom Roadmap

£2,225+VAT

Each step of this service is designed not just to inform you, but to transform your approach to email marketing—turning insights into action that increases your revenue, optimises your investment, and secures your market position.

We’ll Deep Dive Into These 8 Key Areas:

  • Discover crucial optimisations and adjustments needed for your account setup to enhance the integration with your e-commerce platform. The proper setup ensures accurate data transfer and catalogue management, directly boosting the efficiency and accuracy of your marketing efforts.

  • Identify improvements in your lead capture strategy to significantly increase your subscription growth rate. Higher subscription rates lead to a larger audience base, amplifying potential sales and expanding market reach.

  • Pinpoint critical stages in your customer's journey where you can enhance flow development and campaign strategies. Focusing on these key points will help maximise conversions and engagement, directly impacting revenue.

  • Master the art of granular segmentation to deliver more targeted messaging. Effective segmentation results in higher personalisation, which can increase customer satisfaction and conversion rates.

  • Assess the health of your email list to determine the necessity for re-engagement or list cleaning. Maintaining a healthy list improves overall performance and deliverability, which are crucial for achieving better open and conversion rates.

  • Ensure your emails reach your subscribers' inboxes and not their spam folders. Improving deliverability protects your brand's reputation and enhances the effectiveness of every email sent, reducing waste and increasing engagement.

  • Optimise your existing automated email flows and discover new opportunities for creating key revenue-generating flows. Prioritising these efforts based on ROI will streamline your processes and maximise profitability with minimal effort.

  • Enhance your email campaigns by learning to optimise your messages for better engagement and conversions. Developing a mix of content that keeps your audience engaged all year round is crucial for ensuring a consistent flow of revenue.

3 Steps To Clarity, Direction & Action

Audit

We'll identify what's working and what isn't and uncover hidden opportunities for growth, setting the stage for transformative change.

Roadmap

We’ll transform insights into action with a tailored plan that prioritizes high-impact strategies and practical steps to elevate your email marketing performance and ROI.

Playbook

We’ll provide you with our best-practice Playbook so you can implement with confidence, integrating proven best practices to achieve your marketing goals.

The Deliverables

90-Min Strategic Presentation Call

We'll have up to 90 minutes together to discuss the audit findings and the recommendations in your strategic roadmap. You'll be able to ask clarifying questions and any general questions about email marketing for your brand.

Best Practice Flow Outlines

If needed, we will provide access to our best practice flow outlines, including technical setup and content recommendations for up to 8 key automation flows you might be missing or require optimisation.

Segmentation Strategy

We will share our best-practice segmentation strategies and build key audience segments needed for analysis, basic campaign segmentation, and list cleaning in your account, along with a guide on when to use them.

Deliverability Rescue Plan

If required, we will provide a plan to restore your deliverability score to Good/Excellent, along with tips to maintain this and stay out of the spam folder.

Best Practice Design Guidelines

We will provide best-practice design guidelines to help you and your team optimise your email design for engagement and conversions across devices.

Strategic Roadmap & Action Plan

Following the in-depth audit, we will use the findings to build a custom strategy roadmap for your brand. This will detail the steps you and your team should take to improve your email marketing performance and maximise revenue.

Book A Free Consultation Call Now

✺

Book A Free Consultation Call Now ✺

What Our Clients Have To Say About Us

  • We are now 12 months in and signing a new contract so that says it all really!

    “Working with Chloe and the team has been great; they are very professional and over-deliver on expectations. The stats speak for themselves and our returning customer rate has gone up each month and we see a solid revenue return each month. If you’re on the fence about working with Chloe - just do it; you won’t regret it!”

    Jon Wallhouse | Sutsu

  • A winning strategy...the figures to date have exceeded our expectations.

    “For a consumer-facing business, email marketing is a must. Chloe at The Purposeful Email Co. has built a winning strategy to engage with our audience and to drive sales via Klaviyo. The figures to date have exceeded our expectations.”

    Stephanie Drax | Leapfrog Remedies

  • We've seen growth in our online sales and more sales per customer.

    “I would 100% recommend Chloe at The Purposeful Email Co. Since working with her, we’ve seen growth in our online sales and more sales per customer.”

    Myfanwy Gloster | Glosters Pottery

  • Chloe's knowledge of strategy and Klaviyo has been a brilliant addition to the business.

    “Chloe at The Purposeful Email Co.'s work is exceptional and her knowledge of strategy and Klaviyo has been brilliant to bring into the business. Chloe has exceptional attention to detail and is really easy and professional to work with”

    Helen Edwards | East End Prints

  • If you need a professional, knowledgable, organised, strategic email marketer, then Chloe at The Purposeful Email Co. is for you!

    “If you need a professional, knowledgable, organised, strategic email marketer, then Chloe at The Purposeful Email Co. is for you! She is one of those unique marketers who can look at the big picture and then drill it down into action. "

    Katherine Dyer | The Pocket Strategist®

BOOK YOUR CONSULTATION CALL

Frequently asked questions

  • Just access to your Klaviyo and Shopify accounts, as well as some key information about your brand and your current approach to email marketing. You'll be prompted for everything I need during the onboarding process.

  • Yes, payment is required in full to confirm your audit slot in my schedule. This is because once your spot is secured, it's yours and I turn away other paying clients.

  • Yes, I offer both standalone Email Automation Projects, as well as a Full-Service Retainer options for those looking to completely outsource.

  • Add an FAQ here. Make sure you include all the questions you get asked the most. Also, try to include any potential roadblocks or hesitations a customer might have in relation to your offerings. Address them upfront!

  • If you're just getting started with email marketing but looking to hit the ground running, then we do offer a version of this service focused on giving you a headstart. Book a call, and let's discuss your needs.

  • No problem, simply send us an email at hello@thepurposefulemail.co.

Still wondering if this service is right for you?

We believe in the right fit, not just any fit. That's why we offer a free consultation call—no strings attached. Let's discuss your specific email marketing challenges, explore your goals, and see if our service can truly benefit your business. If it turns out we're not the perfect match, no worries! As email marketing nerds we are always happy to share insights or answer questions, regardless of whether you choose to work with us.