We help you scale through data-driven email marketing.

At The Purposeful Email Co., we believe that true marketing magic happens when data meets passion. Founded by Chloe Gold, a seasoned email marketing strategist, our boutique agency is dedicated to scaling purpose-driven DtC e-commerce brands through meticulously crafted email marketing strategies.

Find out more about us below…

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Our Mission

At The Purposeful Email Co., our mission is to empower purpose-driven e-commerce brands to thrive in a competitive marketplace by building meaningful, long-lasting customer relationships. We partner with brands that are committed to making a positive impact in the world—whether through sustainable practices, ethical values, or championing social causes—to help them not only increase revenue but also foster deep brand loyalty.

Guided by our core values of excellence, accountability, collaboration, happiness, and community, we deliver personalised, high-quality email marketing services that reflect our clients' unique missions. As a boutique agency with a deliberately small roster, we take pride in offering dedicated, hands-on support, ensuring each brand receives the undivided attention and expertise they deserve. We believe that by nurturing both our clients and their communities, we can help purpose-driven brands become household names and catalysts for positive change.

Together, we aim to create a world where purpose and profit coexist and where every brand we work with leaves a lasting, positive impact.

Our Founder & Your Trusted Partner

With us, you won’t have to deal with a revolving door of account managers or wait around for someone to check with the real expert behind your email marketing. You'll be working directly with our founder, Chloe, who will personally be your go-to contact for the duration of your time with us. We like to keep things simple and personal.

Chloe (she/her) is an experienced Email Marketing Strategist for purpose-driven lifestyle e-commerce brands spanning fashion, health, beauty, wellness, and homeware sectors. With over ten years of rich marketing experience working for leading award-winning marketing agencies and brands like yours, she’s mastered the art of creating strategic email marketing plans and turning them into significant revenue and retention outcomes for brands ranging from budding startups to flourishing multi-seven-figure businesses.

Our Values

Our values guide every decision and action. They embody our commitment to not only achieving excellence in email marketing but also to nurturing a positive impact on people, the planet, and our community through ethical and sustainable practices.

  • We strive to achieve the highest quality results, taking pride in the work that is done. A spirit of excellence not only serves our clients but also inspires and motivates the team to continuously learn and improve, bringing the best out of everybody.

  • At The Purposeful Email Co., accountability extends beyond just owning our decisions and their outcomes—it also embodies our commitment to our environmental and ethical responsibilities. We actively learn from every experience, using insights to drive positive outcomes and continuous improvement.

  • We believe in the power of collaboration. Our team and clients work together, combining diverse skills and perspectives that surpass what any individual could achieve alone. This approach not only drives innovation but also fosters a stronger sense of achievement and progress towards shared goals.

  • We believe that happiness fuels success. Our team isn’t driven by paychecks alone; we're motivated by inspiration and the desire to effect positive change. By nurturing a culture that supports happiness, we enhance both creativity and productivity among our team and extend this ethos to our client relationships. Our goal is for everyone to experience joy and fulfillment in their roles, fostering an environment where both personal satisfaction and professional achievements thrive.

  • Community is central to our mission. We strive to be active contributors to a network of ethically and sustainability-driven businesses and marketers. By cultivating relationships with peers who share our values and complement our services, we enhance our collective impact. Additionally, we empower our clients to build and nurture vibrant communities around their brands, fostering loyalty and driving meaningful engagement.

 Here are 3 ways to work with us

The Roadmap

Looking to improve your results but don’t know where to start?

We’ll conduct a thorough email marketing audit, create a tailored strategy roadmap, and provide you with an action plan.

The Project

Want to nurture, convert and retain customers on autopilot?

We’ll ensure key revenue-generating automated flows are expertly crafted and implemented at every stage of your customer journey.

The Retainer

Ready to scale your email marketing to new heights?

We’ll take email off your plate and turn it into a revenue-generating powerhouse with expert strategy and execution across flows and campaigns.

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What Our Clients Have To Say About Us