Your brand community is your greatest asset. Email is how you turn it into reliable revenue.
You've built a loyal community. But if you're ghosting your email list, you're relying on expensive ads and unreliable algorithms to bring them back to shop.
There's a better way. Ritual Retention builds and runs your email marketing from the ground up, built around your brand voice, your values, and the relationships you've already earned.
No spammy tactics, no off-brand copy. Just a direct relationship with your community that converts.
Klaviyo Specialists
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Done-for-you Email & SMS
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Independent Shopify Brands
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Community-first Retention
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Reliable, Recurring Revenue
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Klaviyo Specialists ✺ Done-for-you Email & SMS ✺ Independent Shopify Brands ✺ Community-first Retention ✺ Reliable, Recurring Revenue ✺
Is Ritual Retention right for you?
You're in the right place if:
You run an independent lifestyle, fashion, home, or pet brand with an engaged community and customers who care about what you stand for.
Your email list exists, but it's neglected, sporadic, and you know it should be working harder.
You're tired of depending on ads and algorithms and ready to invest in a channel you actually own.
You want a real partner who gets your brand, not an agency that palms you off to an account manager juggling fifteen other clients.
We’re probably not for you if you're looking for aggressive email blasting, discount-led tactics, or a quick fix with no interest in building something that lasts.
Think we might be a good fit? Book a free consultation call below. Or check out our services here.
Why email is the most valuable channel you're not using properly
Social media built your community. Email is how you keep it.
When social media reach drops or ad costs spike, email is the one channel that stays consistent. Your list is yours. No platform can take it away or charge you more to reach people who already want to hear from you.
Done properly, it's also your most profitable channel, turning one-time buyers into loyal repeat customers who spend more over time. For independent brands with genuine communities, that's not a nice-to-have. It's the foundation of sustainable growth.
Interested in how we’ve done this for brands like yours?
Trusted By…
What It's Like To Work With Ritual Retention
Real results for independent brands.
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We are now 12 months in and signing a new contract so that says it all really!
“Working with Chloe and the team has been great; they are very professional and over-deliver on expectations. The stats speak for themselves and our returning customer rate has gone up each month and we see a solid revenue return each month. If you’re on the fence about working with Chloe - just do it; you won’t regret it!”
Jon Wallhouse | Sutsu
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A winning strategy...the figures to date have exceeded our expectations.
“For a consumer-facing business, email marketing is a must. Chloe has built a winning strategy to engage with our audience and to drive sales via Klaviyo. The figures to date have exceeded our expectations.”
Stephanie Drax | Leapfrog Remedies
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We've seen growth in our online sales and more sales per customer.
“I would 100% recommend Chloe. Since working with her, we’ve seen growth in our online sales and more sales per customer.”
Myfanwy Gloster | Glosters Pottery
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Chloe's knowledge of strategy and Klaviyo has been a brilliant addition to the business.
“Chloe‘s work is exceptional and her knowledge of strategy and Klaviyo has been brilliant to bring into the business. Chloe has exceptional attention to detail and is really easy and professional to work with.”
Helen Edwards | East End Prints
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If you need a professional, knowledgable, organised, strategic email marketer, then Chloe is for you!
“If you need a professional, knowledgeable, organised, strategic email marketer, then Chloe is for you! She is one of those unique marketers who can look at the big picture and then drill it down into action."
Katherine Dyer | The Pocket Strategist®
Great Email Design Doesn't Just Drive Clicks. It Makes Your Brand Feel Premium.
Every email your brand sends is a touchpoint. When the design is as considered as your products, it deepens trust, reinforces quality, and makes buying feel like the obvious next step.
Here are some examples of Klaviyo flows and campaigns we’ve designed for brands.
Ready to elevate your brand’s emails?
Ways To Work With Us
The Ritual Roadmap
Your email marketing audit and growth plan.
Ideal for brands that have flows in place and are sending campaigns, but know their email isn't working as hard as it could be.
A deep-dive audit of your email marketing delivering a clear, prioritised plan showing you exactly what to fix, what to build, and where the biggest opportunities are. Take it away yourself, hand it to your team, or work with us to put it into action.
From £995 +VAT
Ritual Design System
A custom branded email template system.
Ideal for brands that are confident in their strategy and happy sending their own campaigns, but want to elevate their presence in the inbox.
Poorly designed emails don't just get ignored. They actively undermine the value of your products. The Ritual Design System is a fully custom, conversion-optimised template system built in Klaviyo, with flexible content blocks you can mix and match to create beautiful, on-brand emails in minutes.
£795 +VAT
SPECIAL INTRODUCTORY RATE
The Ritual Suite
Complete email foundations, built to grow.
Ideal for brands that know their email foundations need proper attention, whether that's building from scratch or rebuilding what's already there.
Everything you need to turn your Klaviyo account into a revenue-generating asset: a custom template system, eight core behaviour-triggered flows, a sign-up form, key audience segments, and best practice guidance for sending campaigns with confidence.
From £6,995 +VAT
Ritual In Residence
Full-service email, taken completely off your plate.
Ideal for independent brands that are ready to hand over email entirely and want a strategic partner who knows their brand as well as they do.
A monthly retainer covering everything: strategy, campaign design and execution, flow management, list health, and regular reporting. We take on a maximum of three retainer clients at any time, so every brand gets the attention it deserves.
From £2,400 +VAT pcm
ONLY ONE RETAINER SLOT CURRENTLY AVAILABLE
Not sure which is right for you?
Book a free consultation call and we’ll recommend your best-fit option.
Hi, I’m Chloe, your Klaviyo Retention Partner.
With fifteen years of marketing experience across award-winning agencies and independent brands, I started Ritual Retention to support values-driven brand owners who deserve better than generic email advice.
Too many brands are told to simply send more emails, without anyone stopping to consider the damage that does to hard-won customer relationships. My approach is the opposite. Quality over quantity. Long-term customer relationships and lifetime value over flash sales and quick wins that erode trust over time.
Every strategy I build is rooted in three pillars: commercial content that drives revenue, editorial content that adds genuine value, and community content that deepens relationships. Together, they keep your brand top of mind between purchases, keep your customers genuinely engaged, and grow your revenue without relying on discounts or one-off sales spikes.
To bring that to life, I work with a conversion copywriter and an experienced email designer who make sure every send feels as considered as the strategy behind it.
Ready to make email your most valuable channel?
If you've made it this far, you probably already know email should be working harder for your brand. Let's talk about what that looks like.
Book a free, no-obligation consultation call. No hard sell, no generic advice. Just an honest conversation about where your email is now, where it could be, and whether we're the right fit to help you get there.
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