Generate 10 - 20% More Revenue On Autopilot.

THE FLOW FOUNDATIONS PROJECT

Unlock the full potential of your eCommerce brand with Klaviyo's automated email flows that will turn subscribers into loyal customers, browsers into purchasers, and one-time buyers into loyal repeat customers!

Your ReVENUE revolution starts here

Stop turning customers off with generic, poorly timed, impersonal automated emails. Or worse, ignoring them completely.

Let’s make sure you’re maximising every opportunity for revenue across your customer journey.

Tailored to fit each customer's unique journey, our expertly designed automated flows ensure that the right message reaches the right person at the perfect time, nurturing leads, recovering abandoned carts, and driving repeat purchases.

This isn't just about increasing short-term revenue; it's about elevating your customer experience and positioning your brand as a vital part of your customers' lives, enhancing your retention rates.

WHAT AUTOMATED EMAIL FLOWS WILL DO FOR YOUR BUSINESS

  • Increase Sales

  • Increase Profitability

  • Increase Customer Lifetime Value

  • Increase Positive Reviews & User Generated Content

  • Drive Repeat Purchases

  • Develop Loyal Brand Advocates

Maybe this sounds familiar

✹ You’re relying on basic, generic, automated emails that aren’t resonating with your customers to drive sales.

✹ You and/or your team are losing hours trying to configure email automation flows, detracting focus from larger business goals.

✹ You’re frustrated watching potential revenue slip through your fingers with every poorly executed or non-existent automated email.

✹ You’re worried you’re falling behind competitors who are leveraging advanced automation strategies.

A Flow Foundations Project will:

✓ Provide a seamless customer experience that automatically adjusts messaging based on user behaviour, ensuring relevance across all touchpoints.

✓ Increase overall revenue as your automated flows effectively upsell and cross-sell to existing customers at just the right moments.

✓ Reduce cart abandonment rate within the first few weeks of implementing targeted, behaviour-triggered emails.

✓ Steadily increase customer lifetime value, all driven by emails that engage at each lifecycle stage.

The
Details

Silence isn't golden in e-commerce, it's costly.

Flow Foundations Project

ELEVATE YOUR BRAND THROUGH ADVANCED, TIMELY, PERSONALISED EMAILS THAT CONVERT.

From £7,995+VAT

Whether you’re starting from zero or are in need of a glow up, this end-to-end service is designed to match your brand's specific needs. Let's maximise your email efficiency, transforming every automated contact into a potential sale.

  • ✺ Data Capture Pop-Up Form

    ✺ Preferences Centre

    ✺ Custom Flow Content Strategy For Each Flow (incl. content, segmentation, personalisation, and promotion strategy)

    ✺ Email Copywriting Optimised For Conversion

    ✺ Email Design Optimised For Conversion

    ✺ Technical Flow Builds & Segment Creation

    ✺ A/B Test Strategy & Setup

    ✺ 30 Days Optimisation Support

    ✺ Instructions For Monitoring & Updating Your Flows Post-Implementation

  • This service is perfect if:

    ✺ You're an established purpose-driven DTC lifestyle brand.

    ✺ You're using Klaviyo & Shopify.

    ✺ You have zero flows, a few basic flows, or underperforming flows currently running.

    ✺ You are successfully driving traffic to your store from other channels (socials, paid ads etc).

From Setup to Success: Transforming Your Automated Email Flows

Our comprehensive approach crafts your automated email strategy from the ground up. We tailor each flow to resonate with your audience, using data-driven insights to ensure relevance and engagement.

Our Project Process:

The
Process

  • We begin by immersing ourselves in your brand’s essence—products, values, audience, competitors, and market positioning. This deep dive informs our strategy, allowing us to create automated email flows that seamlessly align with your brand and reach customers with the right messaging.

  • We then outline your customer journey and craft a tailored email flow strategy. This step includes developing a compelling content strategy and on-brand copy that effectively resonates with your audience to drive conversions.

  • Our designers then combine all the elements to create email designs that are optimised for conversion across devices, ensuring a consistent and engaging customer experience.

  • As our creative team brings your designs to life, we handle the technical setup in Klaviyo. We configure behavioural triggers, filters, time delays, and conditional splits and integrate A/B testing to ensure a refined and effective user journey.

  • Following approval, we launch your new automated email flows. Post-launch, you benefit from 30 days of dedicated support where we'll monitor and tweak your flows to maximise engagement and conversions.

What’s Included

  • Account Setup / Optimisation

    We’ll ensure the proper setup/optimisation of your account to ensure accurate data transfer and catalogue management, GDPR compliance, and attribution, directly boosting the efficiency and accuracy of your marketing efforts.

  • Custom Sign-Up Pop-Up

    You want a high-converting pop-up operating on your site whenever you are investing time, money or effort into driving traffic there. This ensures you maximise the opportunity to incentivise and follow up with interested shoppers.

  • 8 x Revenue-Generating Flows

    End-to-end flow creation including; flow mapping, content strategy, copywriting, design, technical build, and A/B testing.

    For a detailed description of each flow, see below.

  • Branded Master Campaign Template

    Crafting campaigns becomes effortless with this versatile Klaviyo master template, tailored to your brand's guidelines, colours, and fonts. It features all the key campaign components aligned with your branding and optimised for all devices. Simply drag and drop the elements you need, and then edit images and text as required.

  • Key Audience Segment Creation

    We’ll set up the core audience segments so you can send targeted & personalised emails to boost your open & click rates.

  • 30-Days Post-Implementation Support

    We’ll stay in your account for 30-days after your last flow goes live to monitor performance, review A/B tests and make any necessary optimisations.

The Flows

Sign-Up Pop-Up Form

Capture website browsers to enable cost-effective nurturing and retargeting through email marketing, ultimately lowering customer acquisition costs.

Welcome Flow

Nurture new subscribers and convert them into new customers.

Browse Abandonment Flow

Retarget window shoppers, stay top of mind and encourage them to come back and shop.

Added To Cart Flow

Retarget customers who add product(s) to the cart and encourage them to start checkout.

Checkout Abandonment Flow

Retarget potential buyers and get them to complete their orders.

Post-Purchase Flow

Deliver a great customer experience that breeds brand loyalty and asks for those all-important reviews, UGC and social mentions.

Cross-Sell Flow

Get customers to purchase other products from other product categories or upsell to different product types, like a recurring subscription.

Winback Flow

Target lapsed customers before they churn so you can increase customer retention rates and decrease customer acquisition costs.

Sunset Flow

Maintain a healthy list and automatically remove unengaged subscribers keeping you out of the spam folder.

Book A Free Consultation Call Now

✺

Book A Free Consultation Call Now ✺

What Our Clients Have To Say About Us

  • We are now 12 months in and signing a new contract so that says it all really!

    “Working with Chloe and the team has been great; they are very professional and over-deliver on expectations. The stats speak for themselves and our returning customer rate has gone up each month and we see a solid revenue return each month. If you’re on the fence about working with Chloe - just do it; you won’t regret it!”

    Jon Wallhouse | Sutsu

  • A winning strategy...the figures to date have exceeded our expectations.

    “For a consumer-facing business, email marketing is a must. Chloe at The Purposeful Email Co. has built a winning strategy to engage with our audience and to drive sales via Klaviyo. The figures to date have exceeded our expectations.”

    Stephanie Drax | Leapfrog Remedies

  • We've seen growth in our online sales and more sales per customer.

    “I would 100% recommend Chloe at The Purposeful Email Co. Since working with her, we’ve seen growth in our online sales and more sales per customer.”

    Myfanwy Gloster | Glosters Pottery

  • Chloe's knowledge of strategy and Klaviyo has been a brilliant addition to the business.

    “Chloe at The Purposeful Email Co.'s work is exceptional and her knowledge of strategy and Klaviyo has been brilliant to bring into the business. Chloe has exceptional attention to detail and is really easy and professional to work with”

    Helen Edwards | East End Prints

  • If you need a professional, knowledgable, organised, strategic email marketer, then Chloe at The Purposeful Email Co. is for you!

    “If you need a professional, knowledgable, organised, strategic email marketer, then Chloe at The Purposeful Email Co. is for you! She is one of those unique marketers who can look at the big picture and then drill it down into action. "

    Katherine Dyer | The Pocket Strategist®

BOOK YOUR CONSULTATION CALL

Frequently asked questions

  • Automated emails are triggered by specific customer actions, providing timely and relevant content that drives higher engagement and conversions.

  • Completely! We design each flow based on your unique brand needs, customer behaviours, and desired outcomes.

  • We set everything up to run smoothly and provide initial support to ensure your confidence in managing your flows. Further support is available as needed.

  • Absolutely! We equip you with the tools to monitor performance in real-time, making it easy to see the effectiveness of each flow.

  • No problem; we offer a Migration Add-On Service that will ensure a smooth platform move that protects your deliverability and will have you up and running in no time.

  • No problem, simply send us an email at hello@thepurposefulemail.co.

Still wondering if this service is right for you?

We believe in the right fit, not just any fit. That's why we offer a free consultation call—no strings attached. Let's discuss your specific email marketing challenges, explore your goals, and see if our service can truly benefit your business. If it turns out we're not the perfect match, no worries! As email marketing nerds we are always happy to share insights or answer questions, regardless of whether you choose to work with us.